LAYERS
→B2B PRESENCE
For Professional Services & B2BBe the authority your buyers find first.
B2B buyers don't search Google Maps. They search LinkedIn, industry publications, and peer recommendations. B2B Presence builds your authority where decision-makers are actually looking.
WHAT'S INCLUDED
Build authority before the first conversation.
B2B Presence is a fully managed layer. We produce the content, manage the channels, and maintain the presence — so your ideal clients find you credible before they ever reach out.
LinkedIn Authority Building
Consistent, strategic content that positions you and your firm as the credible expert in your space. Thought leadership posts, engagement strategy, and profile optimization — so when a decision-maker looks you up, your profile does the selling.
LinkedIn generates 80% of B2B social media leads. Decision-makers spend 3x more time on LinkedIn than other platforms.
Thought Leadership Content
Articles, insights, and case studies that demonstrate expertise and attract inbound interest. We build the content calendar and produce the content — positioned around the problems your ideal clients are actively searching for answers to.
B2B buyers consume an average of 13 pieces of content before making a purchase decision.
Industry Directory & AI Search Presence
B2B buyers increasingly use AI tools to research vendors. We ensure your firm is accurately and favorably represented across the directories, publications, and data sources that AI search systems draw from.
67% of B2B buyers use AI-assisted search to research vendors before first contact.
Referral & Partnership Visibility
Strategic placement in the networks, associations, and platforms where your ideal clients and referral partners are active. We identify the right channels and build the presence that generates warm introductions.
B2B companies with active referral programs report 70% higher conversion rates than cold outreach.
WHO IT'S FOR
Built for B2B firms that sell on expertise.
B2B Presence is built for professional services firms, consultants, agencies, and B2B companies where the buyer is a business decision-maker doing deliberate research — not a consumer searching by location. If your growth depends on being seen as the credible expert before the first conversation, this Layer builds that foundation.
Best fit: Marketing agencies, management consultants, B2B SaaS companies, financial advisors, staffing firms, commercial contractors, and any professional services firm selling to business buyers.